What We Do

The coalition addresses youth concerns and needs through a variety of strategies:

  • Communities Mobilizing for Change on Alcohol (CMCA) ~ CMCA seeks to reduce underage drinking and associated high-risk behaviors by mobilizing the community to work together to restrict youth access to alcohol. Creative, community-wide initiatives include our Talk it Up! Lock it Up! , It’s On You and Be A Better You (BABY) campaigns through which health promotion messages are marketed to youth and families in Watertown.
  • Watertown Healthy Youth (WHY) ~ A community-wide collaboration between the Watertown Public Schools, Wayside Multi-Service Center, the WYC and partner organizations to reduce underage alcohol use through innovative school and community-building strategies. Diversity, acceptance and respect serve as the cornerstone for supporting youth and families by creating a welcoming community.
  • Youth Risk Behavior Survey (YRBS) ~ The YRBS is used to explore the needs and high-risk behaviors of adolescents. The results assist the WYC in responding to a range of youth-focused issues and serve as the foundation for community-wide prevention efforts. Results are compiled into an annual report and distributed throughout the community.
  • Parent & Youth Workshops~ The WYC hosts educational workshops designed to provide information, skills, and resources about issues that are important to Watertown families. Past workshops have featured field experts on internet safety/cyber bullying; parent & child communication; and adolescent brain development.
  • Media & Marketing~ The WYC uses multiple media channels to raise awareness about Coalition activities and specific youth-focused issues. Campaigns, tip sheets, banners, news articles, email & web communication, and community presentations are a few ways the Coalition increases its visibility and draws attention to important issues.
  • Peer Leadership ~ Peer Leadership allows Watertown youth the opportunity to get involved in community projects, social justice programs, and the promotion of teen wellness through positive role modeling and mentoring. They are active members engaged in all Coalition projects.